Product Description

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.

A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.

For brand managers, marketing research analysts, and account executives.

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Great Consumer Behavior Textbook        Rating:

this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!

Good price for reasonable product        Rating:

The product was in a reasonable condition and for the price it was a good option!

Good Read        Rating:

Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.

Very interesting textbook, one of the best I've seen!        Rating:

As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.

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