Product Description

The telecom industry is undergoing unprecedented upheaval as the entire world deregulates and monopolies break apart. This guidebook will help telecom managers compete successfully.

[ ^Top ]

Excellent author, worthwhile read.        Rating:

I appreciated Ms. Rhemann's perspective. Her analysis is useful, and the book will remain valuable over time. As an executive, the perpective is relevant, but may not be as appreciated by mid to lower-level staff.I recommend this book to other communication industry executives.

A "must" for telecommuncation executives & policy makers.        Rating:

Strategic Marketing In Telecommunications is devoted exclusively to marketing in the telecommunications industry. Telecom professionals needing up-to-the-minute advice on how to tackle the tough marketing challenges facing them in a turbulent, rapidly evolving communications industry will find Strategic Marketing In Telecommunications indispensable, invaluable reading. Maureen Rhemann gives managers and executives answers to their questions and solutions to their problems that they can implement immediately. Strategic Marketing In Telecommunications is "must" reading for telecommunications executives and corporate policy makers charged with prospering their companies in today's highly competitive global marketplace.

An essential guide for corporate & business school libraries        Rating:

Serious corporate and business school libraries interested in telecommunications titles will find Strategic Marketing in Telecommunications an important key to understanding how the blossoming telecommunications market offers opportunities for all. From changing market forces and new trends to the impact of mergers and new customer demands, Strategic Marketing in Telecommunications provides a marketing survey which also explores industry opportunities for workers.

[ ^Top ]