Product Description

Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime. It also covers: o Getting started-how to overcome fears, feel comfortable, and think like a publicity hound. o How to write tip sheets, pitch letters, and press releases that roll out your message and keep you in people's minds and files. o Performing on radio, TV, or the Web like a pro. o How to be easily found through the search engines.

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Self Promotion For Visitorinfo.com Made Easy        Rating:

In trying to increase online traffic to my visitorinfo.com website I picked up this book for free clues and tips. Although not probably encouraged by amazon.com, the author on page 89 suggests writing a review for a book that you found useful in your business. That is why you are reading this review now!

But that's not all the author suggests. Marcia walks you through the business of free publicity in an informal and comfortable manner. There are real tips on how to figure out how to get that valuable free press.

Besides getting local newspaper articles published about you or your business, have you ever considered regional or national exposure? The author makes it seem a plausible and straightforward proposition. Even one little success will more than pay for this book.

This 6 steps book will also prevent you from embarrassing yourself with ill conceived and poorly executed attempts at getting that free advertising that you so hope will start to roll in.

The Best Resource of its Kind        Rating:

Not long ago, I was hired by a group of small business owners to teach a class on writing press releases. I gathered up all of my resource books along with the notes from each I have compiled. As I began creating the curricula for the course, I quickly noticed that about 95% of the information I was using came from Marcia Yudkin's book, 6 STEPS TO FREE PUBLICITY. In retrospect, I could have easily written the entire the entire program from this book.

If you're looking for an exceptional resource to help your business utilize free publicity, then look no further. This book not only will give you critical insight to establishing a press release program, but also covers other forms of publicity in just as much detail. Letters, tip sheets, articles, Advertorials, it's all here. Yudkin even shows you how to stage and prepare for supporting events from your publicity, such as speaking on radio and TV.

Publicity is a critical element for any successful business and yet it is an element that is consistently under utilized. If you are a business owner, or a writer working with businesses to develop an on-going publicity program, this is the definitive resource for you. The book is easily comprehensible and loaded with cover-to-cover details on making your publicity program a success.

Packed full of pragmatic advice for ethical and free PR        Rating:

The title "6 Steps to Free Publicity" set my expectations that there are 6 steps to follow in order to get free publicity. Instead, I am elated at the volume of tips and pragmatic advice given in this small book. Marcia does not harp on "6 steps" to be followed in a sequential order. I am totally satisfied with the good advice given on topics that include the 4 parts of a free speech for a Rotary club and how to promote and host an event for Boston. All tips are relevant to our current business climate, including the use of electronic media such as personal websites. Chapter 4 "Creating and Distributing a News Release" alone is worth ten times the cost of this book. Marcia lays out the pros and cons of many types of free publicity available today. This is a valuable addition to my bookshelf.

6 Steps to Greater Visibility!        Rating:

This book was suggested to me by a friend who read it years ago and employs one of the steps in the book. His business is highly successful and he doesn't spend a fortune in marketing. I read this book recently and have started to use the suggestions by author Marcia Yudkin. The book is an easy read and full of examples. The steps are not difficult to perform and, in some cases, don't cost a thing. I would recommend this book to anyone who wants to increase visibility of their product, services, or themselves.

Make it Happen Through the Media        Rating:

It occurred to me as I read this book that the people we regularly see on television, hear on the radio, or are featured in newspapers and magazines aren't any smarter or more talented than most of us. So why are they getting publicity for their supposed unique talents and we aren't? They understand how to utilize the media properly to gain an advantage. The media doesn't play favorites contrary to popular belief--they greatly desire to provide fresh perspectives and intriguing content to their audience. If we know how to help them, they will gladly help us. This book outlines ways we can rise above the crowd and get discovered with the help of the media.

To put it succinctly: if you want to learn how to utilize the media to your advantage, get this book.

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